Keynos

The first social network for sharing business opportunities
Keynos

 

Even though we tend to gather thousands of contacts in our professional social networks, their real output is very low. The cause of this is that these networks do not favour what has always worked: contacts recommended by those we trust the most. How can we bridge the gap between the virtual context and the face-to-face circles where important decisions are made?

With this goal in mind, this new social network was created, in order to maximise the quality of our contacts, instead of their quantity.

Grasp was assigned the creation of a name that would:

.     Identify this new social network that aims to generate business meetings with those who make decisions.

.     Facilitate its notoriety among business developers and sales professionals, either because of its descriptive character, or because it helps to tell its story in a relevant manner.

.     Express its differentiation with respect to other similar social networks: the connection of supply and demand by means of common friends, in a platform made to share contacts among mutually trusting people.

.     Reflect –or, at least, not contradict– its three main values: professional environment, confidentiality of the shared contact information, and reciprocity, mutual help.

It also had to be a valid name (with no negative connotations) for both the hispanic market and the anglosaxon one, capable of being registered as .com,and with a pronunciation that would not make it difficult to be memorised. And lastly, it had to be capable of harmonically coexisting with its tagline:business meetings with decision makers.

Keynos was the name that was finally chosen. A short, euphonic name, registerable as .com and easy to memorise. It also completes the tagline's meaning. Morphologically, it is a neologism from the English word "key" and the latin "nos" (us): we are the key. Phonetically, it works both in English and in Spanish, even though the pronunciation and the associated meaning may be different. A reading with Spanish phonetic of 'Keynos' evokes a Greek word of great sonority and beauty.

 

Naming