Revolutionary branding


What is it about certain ideas that makes them spread like wildfire and spur many people into taking action and instigating great social changes? How do you mobilise people to act for causes with meaning? How can we apply the principles of peaceful revolution to create global brands?  How do you capture the hearts of millions of people? How we can replicate the positive aspects of this in the world of business? Can the core ideas of political revolution be applied to consumer goods and services? Can we create a self-perpetuating driver of growth and impact?