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Personal branding for the sharing economy. Humane, effective, and transparent

“I woke up thinking that I needed to make a big change in my life. Not just because I recently lost my job and became part of the long list of people who have been thrown out of the job market and who have to recompose themselves from the inside to continue with their lives, but also because today, while I looked at the calendar, I became aware of the speed at which time goes by and how easy it is to go through life without fulfilling our dreams. Who has never realised that we live our lives wishing and postponing, thinking that it's not the best moment and that better times will come? But the truth is that dreams rarely come true all by themselves, and we always have to encourage them just a little. Shape them. Dare. Take decisions. I remember that, when I first started working and had to undertake what seemed like impossible tasks, one of the best pieces of advice I got was "make a chronological cut", and it has always worked for me. As of today, independently of my past, I can decide to be who I always wanted to be, and dare to undertake the project I have been postponing for so long.

There are a lot of things I like about the world nowadays, like how close I feel to those I care about, even though they're far away, thanks to all that goes on in the virtual world. I like to live in a country with sunshine, and many times as I walk down the street, an endless string of ideas starts to cram in my head. Ideas about how to improve the world we live in. How to add that bit of humanity that is so often missing. Ideas about how to earn a living in a different way, without trampling others, without exploiting anyone, with humility, with generosity, without competing, just trying to find the best version of myself. It would be a shame not to do so; not to get the best out of this one-way trip would mean wasting the opportunity of writing my own story.

All these thoughts were on my mind this morning when I made a decision. Once and for all, I decided to stop being a mere spectator and become both the author and the leading character of the movie of my life. Before it became too late, before the days, the months and the years slipped by and disappeared, I wanted to let out this rumour in my head.

Instinctively, there are things I don't want to do. I don't want to be another cog in the gears of a system that leads us to produce things we don't really need, only to later throw them away and add to the immense amount of garbage that floats in our oceans and has so many unwanted effects. I have recently read that in the last 50 years we have consumed more than all past generations put together, and what's even worse: our habits and routines have made us unaware of what we are causing.

Suddenly, like Descartes in his famous "Discourse on the Method", I began to doubt everything. I clearly saw the nonsense of so many things that could be improved. Kilometres of broken asphalt; tons of vehicles parked for most of the day; millions of people living in huge blocks without speaking to each other, silently accumulating in their apartments loads of useless goods. I could go on like this forever. So I began to think that, nowadays, the opportunities come from focusing on creating a better, more humane, effective and transparent world. A world full of businesses that are no longer predatory and inhumane, but that try to give an answer to what people need and what each one has to offer."

This could be the monologue of a future entrepreneur of the sharing economy. The decisive moment is that in which you look to the future with new eyes and you begin to ask yourself many questions that are the motor of a vital decision. And that often come with a lot of doubts and insecurities: how to create a business that implements the option of making a better world? How to follow, via one's business, the feelings of the growing community that wants to create a more humane, effective and transparent world? How to break the elitist and hierarchical barriers and promote a different way of making business?... And on the other hand, is this the best option for me? Am I good enough to make a success of this business? What am I really good at? What has been holding me back all this time, and perhaps still does? What is it that really moves me? What would I never give up? What type of person am I? And knowing who I am, what is my ideal business? And above all, where do I start?  

In our next "Workshop on personal branding for the sharing economy", we will try to help you answer these and many more questions. It will be held at Central de Diseño-Dimad (Matadero) on the first two weeks of June. For more information, and to register, click here. We hope to see you there!  


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